Notes

Writing about software, AI and Australian SMBs

Notes on the software, AI and automation work Synetra does for Australian businesses.

Looking for the longer pieces?

The guides cover the questions that come up before a project starts: what custom software costs in Australia, how to rebuild a website without losing its Google rankings, and what breaks when payments and accounting are connected badly. Posts here are shorter notes on the same work.

  • Custom software vs off-the-shelf SaaS

    2 June 2026

    When does custom software beat off-the-shelf SaaS for an Australian SMB? A build-vs-buy framework, the cost trade-offs, and a decision checklist.