Services

Custom software, AI and automation for Australian business

Eight lines of work: platforms built from scratch, single integrations that unblock an operation, and hands-on IT support. One point of contact.

Software Development

Synetra builds the application a business works inside every day: a quoting tool, a booking flow, a dashboard that replaces the Monday spreadsheet.

  • Business websites and landing pages
  • Full-stack web applications and SaaS platforms
  • Interactive dashboards, admin panels and reporting interfaces
  • Internal tools and operational software
  • Mobile-responsive design optimised across devices and browsers
  • Architecture and data-layer design that holds up as volume grows

AI Solutions

Agents that complete defined tasks, chatbots that resolve enquiries, and language models wired into the systems you already run.

  • Autonomous agents that complete tasks and make decisions inside defined limits
  • Voice agents and conversational systems
  • Chatbots for support, sales and operations
  • Large language model integration into existing platforms
  • Predictive analytics and data-driven tooling
  • Custom model development and fine-tuning where an off-the-shelf model will not do the job

Workflow Automation

Scheduled jobs, webhook triggers and multi-step workflows take over the work sitting between your tools. The common case is someone retyping the same data into two systems.

  • Email and notification automations
  • Scheduled tasks and recurring workflows
  • Webhook configuration and event-driven triggers
  • Multi-step workflows with branching logic
  • Custom scripts for processes that no off-the-shelf tool covers
  • Process automation from trigger through to action

System Integration & APIs

If a system has an API, an export or a database behind it, it can be connected. Accounting platforms, payment providers, CRMs and directory services are the usual ones.

  • Payment gateway and billing system integration
  • Accounting platform connections and financial data sync
  • Third-party API integration and custom middleware
  • Data pipelines between internal and external systems
  • Authentication and single sign-on
  • Platform migration and data portability
  • Real-time data synchronisation across services

Database Architecture & Management

Schema and indexes are designed against the queries the application actually issues, then migrated without downtime when the shape has to change.

  • Relational and NoSQL database design
  • Query optimisation and performance tuning
  • Security hardening and access control
  • Data migrations between platforms
  • Backup strategy and disaster-recovery planning

IT Administration & Support

Identity and access across Active Directory, Entra ID and Google Workspace, plus the Microsoft 365 administration that keeps permissions consistent as people join and leave.

  • Identity and access management across Active Directory, Entra ID, Google Workspace and other directory services
  • User onboarding and offboarding workflows
  • Role-based access control, permissions and security groups
  • Platform administration for Microsoft 365, Google Workspace, Exchange, SharePoint and Teams
  • Email routing, security policy and compliance rules
  • Multi-factor authentication and conditional access
  • Group policy, device management and endpoint security
  • Ongoing user support and access troubleshooting

CRM, Marketing & Analytics

A CRM, its pipelines and its reporting are set up so you can tell which campaigns produced revenue.

  • CRM setup, configuration and custom workflows
  • Automated follow-ups and lead pipeline management
  • Data migration, cleanup and deduplication
  • Tracking, attribution and conversion analytics
  • Funnel building, landing pages and technical SEO
  • Reporting dashboards built around the numbers you make decisions on

On-Site Services

Currently VIC only

Someone attends the site and does the work: POS installs, workstation rollouts, server and rack builds, switches, routers and cabling.

  • POS system installation and configuration
  • PC and workstation setup and deployment
  • Server builds and data rack installation
  • Network switches, routers and cabling
  • On-site troubleshooting and hardware diagnostics
  • Infrastructure planning and site assessments
Common questions

Questions we get asked

How long does a custom build take?

Scope decides it. Discovery is usually one or two conversations, after which the proposal carries a date. A focused integration that unblocks one workflow sits in a different bracket from a multi-user platform built from scratch.

Do you only work with businesses in Victoria?

On-site work (POS installs, server racks, network cabling) is Victoria only. Software, AI, automation, integrations and ongoing support are delivered remotely, Australia-wide.

Can you take over an unfinished project from another developer?

Yes. The starting point is a short code and architecture audit. From there the quote is either a stabilisation pass or a rebuild, depending on what the audit finds.

What does AI integration cost?

It depends what "AI" means in your case. Wiring an existing model into a workflow is a different shape of project from building an autonomous agent, fine-tuning a model, or deploying a voice system. We scope it once the use case is clear.

Do you offer ongoing support after launch?

Ongoing support after launch covers bug fixes, small enhancements, infrastructure monitoring and user administration. Support on an as-needed basis is also an option.